LO1 Report
In the new Skittles marketing campaign to support pride month the company expanded to many different marketing platform including media and printing. From the company expanding their advertising platforms it shows that the company supports pride and rebranded their original red packaging with a rainbow to then a plan white packaging with black writing and outlines of the rainbow. The company also changed the slogan that they use on the packaging from "taste the rainbow" to "during pride only one rainbow matters." From the company doing these brand changes it shows the support from the company that pride is an important time and should be promoted and supported by all companies. The all the action response that the company hopes to get from this branding change is to gather more support from the community for pride and to also gather more customers for the brand for they have shown their support for the pride community. This branding change will also make the produ...