Unit 20: Advertising Media

 

Purposes - Promote  - Inform  - Persuade - Remind, change of products (Coca-Cola)  - Creates awareness for brands, products, services and ideas  - Educate, inform creating awareness  - Influence a change - Increase sales  Main purposes of advertising   - Create awareness (inform, educate, new commercial product) - Introduce a new product to there market (diversifications) - Increase sales (deals/offers, making the audience feel they need the product --> physiological)  - Rebrand an existing product (change in aesthetics overtime, society changes so the products appearance needs to, values change) - Generate feedback (testing market, generate feedback to become part of future adverts(rates, stars))