LO1: Aims and purposes of advertising

Purposes

- Promote 

- Inform 

- Persuade

- Remind, change of products (Coca-Cola) 

- Creates awareness for brands, products, services and ideas 

- Educate, inform creating awareness 

- Influence a change

- Increase sales 

Main purposes of advertising 

- Create awareness (inform, educate, new commercial product)

- Introduce a new product to there market (diversifications)

- Increase sales (deals/offers, making the audience feel they need the product --> physiological) 

- Rebrand an existing product (change in aesthetics overtime, society changes so the products appearance needs to, values change)

- Generate feedback (testing market, generate feedback to become part of future adverts(rates, stars))