Posts

LO1 Report

Image
 In the new Skittles marketing campaign to support pride month the company expanded to many different marketing platform including media and printing. From the company expanding their advertising platforms it shows that the company supports pride and rebranded their original red packaging with a rainbow to then a plan white packaging with black writing and outlines of the rainbow. The company also changed the slogan that they use on the packaging from "taste the rainbow" to "during pride only one rainbow matters." From the company doing these brand changes it shows the support from the company that pride is an important time and should be promoted and supported by all companies.  The all the action response that the company hopes to get from this branding change is to gather more support from the community for pride and to also gather more customers for the brand for they have shown their support for the pride community. This branding change will also make the produ...
Post a Comment
Read more

LO1 Report structure

Skittles white campaign   Aims and objectives- to show support for the LGBTQ+ community, celebrating London pride. “Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow.” Call to action response- the brand then wants the audience to then support the product and the community.  Campaign logistics - this campaign was released in 2016,  Skittles partnered with GLAAD to donate $1 per pack sold to the LGBTQ+ media advocacy group up to $100,000 . Advertising agency- Target audience- LGBTQ+ community, teenagers and above. Key messages- there is only one rainbow and that is the pride rainbow during pride month, everyone is the same on the outside but different on the inside. Approach-  Representation- there only being one flag during pride.  Choice of media- TV adverts, YouTube adverts, Twitter, Snapchat, Instagram, Facebook  Legal and ethical- offending anyone for the colour being white, annoying the public for pride being "taken too far"...
Post a Comment
Read more

LO1 Advertising campaign

Image
Skittles- Taste The Rainbow (white skittles)
Post a Comment
Read more

Representation in advertising

Image
Ideology of DOMESTICITY idea of a family home- ideas, value and and ideal lifestyle. Communicates the idea of society. Traditional gender roles- Mr.Clean advert  Goes against gender roles- Nerf gun advert  Ideal self - Carl Rodgers (1980) Call to action response- can be instant as a digital technology. What a brand wants you to do after you have viewed the advert.  Campaign logistics - structure of campaign, teasers, budgets, timescales.  Advertising agency- a company that makes adverts for other companies. These companies are professionals at what they do.  Aims and objectives Target audience Key messages Approach Representation Choice of media Call to action Legal and ethical Regulation 
Post a Comment
Read more

Psychographics and audience targeting

- Mainstreamer: someone who follows popular trends, like security  - Explorers: like to travel and find something new and have a challenge  - Reformers: someone who is active physically, anti-materialistic wants to change the world - Aspirer: people that enjoy status, like branded things - Succeeder: something that will make you more successful, seek reword and want to show they have made it in life  - Struggler: live for everyday, dependent on alcohol, fast food, drugs, see themselves as victims and a waste of space - The resigned: like security, not much ambition left, like tradition and comforting brands  4cs   - Cross  -Cultural -Consumer - Characterisation 
Post a Comment
Read more

LO1: Ways to advertise commercial products

Image
 
Post a Comment
Read more

LO1: Aims and purposes of advertising

Purposes - Promote  - Inform  - Persuade - Remind, change of products (Coca-Cola)  - Creates awareness for brands, products, services and ideas  - Educate, inform creating awareness  - Influence a change - Increase sales  Main purposes of advertising   - Create awareness (inform, educate, new commercial product) - Introduce a new product to there market (diversifications) - Increase sales (deals/offers, making the audience feel they need the product --> physiological)  - Rebrand an existing product (change in aesthetics overtime, society changes so the products appearance needs to, values change) - Generate feedback (testing market, generate feedback to become part of future adverts(rates, stars))
Post a Comment
Read more