Unit 20: Advertising Media

Skittles white campaign   Aims and objectives- to show support for the LGBTQ+ community, celebrating London pride. “Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow.” Call to action response- the brand then wants the audience to then support the product and the community.  Campaign logistics - this campaign was released in 2016,  Skittles partnered with GLAAD to donate $1 per pack sold to the LGBTQ+ media advocacy group up to $100,000 . Advertising agency- Target audience- LGBTQ+ community, teenagers and above. Key messages- there is only one rainbow and that is the pride rainbow during pride month, everyone is the same on the outside but different on the inside. Approach-  Representation- there only being one flag during pride.  Choice of media- TV adverts, YouTube adverts, Twitter, Snapchat, Instagram, Facebook  Legal and ethical- offending anyone for the colour being white, annoying the public for pride being "taken too far"...

Skittles- Taste The Rainbow (white skittles)

Ideology of DOMESTICITY idea of a family home- ideas, value and and ideal lifestyle. Communicates the idea of society. Traditional gender roles- Mr.Clean advert  Goes against gender roles- Nerf gun advert  Ideal self - Carl Rodgers (1980) Call to action response- can be instant as a digital technology. What a brand wants you to do after you have viewed the advert.  Campaign logistics - structure of campaign, teasers, budgets, timescales.  Advertising agency- a company that makes adverts for other companies. These companies are professionals at what they do.  Aims and objectives Target audience Key messages Approach Representation Choice of media Call to action Legal and ethical Regulation 

- Mainstreamer: someone who follows popular trends, like security  - Explorers: like to travel and find something new and have a challenge  - Reformers: someone who is active physically, anti-materialistic wants to change the world - Aspirer: people that enjoy status, like branded things - Succeeder: something that will make you more successful, seek reword and want to show they have made it in life  - Struggler: live for everyday, dependent on alcohol, fast food, drugs, see themselves as victims and a waste of space - The resigned: like security, not much ambition left, like tradition and comforting brands  4cs   - Cross  -Cultural -Consumer - Characterisation