LO1 Report structure

Skittles white campaign 

Aims and objectives- to show support for the LGBTQ+ community, celebrating London pride.“Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow.”

Call to action response- the brand then wants the audience to then support the product and the community. 

Campaign logistics - this campaign was released in 2016, Skittles partnered with GLAAD to donate $1 per pack sold to the LGBTQ+ media advocacy group up to $100,000.

Advertising agency-

Target audience- LGBTQ+ community, teenagers and above.

Key messages- there is only one rainbow and that is the pride rainbow during pride month, everyone is the same on the outside but different on the inside.

Approach- 

Representation- there only being one flag during pride. 

Choice of media- TV adverts, YouTube adverts, Twitter, Snapchat, Instagram, Facebook 

Legal and ethical- offending anyone for the colour being white, annoying the public for pride being "taken too far" 

Regulation- every year in June