Representation in advertising

Ideology of DOMESTICITY idea of a family home- ideas, value and and ideal lifestyle. Communicates the idea of society.

Traditional gender roles- Mr.Clean advert 

Goes against gender roles- Nerf gun advert 

Ideal self - Carl Rodgers (1980)

Call to action response- can be instant as a digital technology. What a brand wants you to do after you have viewed the advert. 

Campaign logistics - structure of campaign, teasers, budgets, timescales. 

Advertising agency- a company that makes adverts for other companies. These companies are professionals at what they do. 

Aims and objectives

Target audience

Key messages

Approach

Representation

Choice of media

Call to action

Legal and ethical

Regulation